Journal
Stories & guides
Armenian heritage, diamonds, gold and caring for your jewelry — notes from our atelier in Yerevan.
June 2026
The Meaning of Jewelry — Why We Wear It and What It Says About Us
Since the dawn of human civilization, men and women have adorned themselves with precious metals, rare stones, and intricate designs. Jewelry has never been a passive...
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June 2026
Why Handmade Jewelry Holds Its Value Better Than Fast Fashion Pieces
In an era dominated by micro-trends and mass production, the way we approach fashion and accessorizing is undergoing a profound shift. Fast fashion jewelry offers temporary...
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June 2026
The Meaning Behind Armenian Jewelry — Heritage, Symbols, and Craft
For thousands of years, the highlands of Armenia have whispered stories of resilience, artistry, and deep cultural pride through the medium of precious metals. Jewelry in...
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June 2026
Silver vs White Gold — What's the Difference for Rings and Jewelry?
When shopping for the perfect everyday accessory or a meaningful heirloom, the choice of precious metal often comes down to a classic visual debate: the brilliant,...
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May 2026
How to Buy an Engagement Ring Without Overpaying
Buying an engagement ring is supposed to feel exciting. But for a lot of people, it quickly turns into confusion. Endless pricing differences, outdated “rules,” unclear...
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April 2026
The Story Behind Our Artisans: 30 Years of Craft, Rebuilt in Armenia
What makes Armenian jewelry so special? Why is handmade jewelry from Armenia becoming increasingly sought after around the world? How can an ethical jewelry brand create...
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April 2026
How to Care for Your Gold and Silver Jewelry at Home (Complete Guide)
Taking care of your jewelry isn’t just about keeping it beautiful. It’s about preserving pieces you wear every day, pieces that reflect your style and your...
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April 2026
What Does Handmade Jewelry Actually Mean — And Why It Matters
When people search for handmade jewelry, they are usually looking for more than something beautiful. They are looking for something real. Something made with intention. Something...
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April 2026
Custom Jewelry: What to Expect When Designing a Piece from Scratch
If you’ve ever typed “how to design custom jewelry?” or “is custom handmade jewelry worth it?”, you’re not alone. More and more people are moving away...
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April 2026
How to Choose the Perfect Engagement Ring — A Complete Guide
Choosing the perfect engagement ring is one of the most meaningful decisions you’ll ever make. It’s not just about buying jewelry — it’s about choosing a...
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March 2026
14K Gold vs Sterling Silver Jewelry — Which Should You Buy?
Choosing between gold jewelry and silver jewelry is one of the most common questions when buying fine jewelry. Whether you’re investing in your first piece or...
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December 2024
Լաբորատորիայում աճեցված ադամանդներն ընդդեմ բնական ադամանդների. համապարփակ համեմատություն
Ադամանդներն աշխարհի ամենաբաղձալի թանկարժեք քարերից են, որոնք հայտնի են իրենց անզուգական փայլով և հավերժական գրավչությամբ: Սակայն լաբորատորիայում աճեցված ադամանդների աճի հետ մեկտեղ գնորդներն այժմ բախվում են...
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December 2024
Ընտրելով ճիշտ ադամանդը. Հասկանալով չորս C-ները և դրանից դուրս
Բացահայտեք կատարյալ ադամանդի ընտրության արվեստը՝ հասկանալով 4C-ները՝ կտրվածք, գույն, հստակություն և կարատ քաշ: Իմացեք, թե ինչպես առաջնահերթություն տալ փայլին, հավասարակշռել արժեքը և գտնել ադամանդ, որը համապատասխանում...
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