Our mission
Jewelry with an impact
Handcrafted in Yerevan by master jewelers who rebuilt their craft in Armenia.
Our pieces are a tribute to the artistry, culture and lasting elegance of Armenian craftsmanship — made to be worn anywhere in the world.
01 · The jewelers
Masters of their craft
Our jewelers bring over 30 years of expertise to their craft, some from the most prestigious jewelry houses in the Middle East.
Displaced from war-affected regions, they have re-established their work in Armenia. Nayiri brings what they make to a global audience — and every piece helps them provide for their families.
Inside our atelier
02 · The founder
It began with one custom piece
“I’m Clara, the founder of Nayiri Jewelry. For a long time, I was searching for the ‘perfect’ piece of jewelry — something timeless, personal and meaningful — but I couldn’t find it anywhere.
On a trip to Armenia, I decided to have a piece custom made. Working directly with local artisans, seeing each detail shaped by hand, and feeling the quality of the finished piece genuinely astonished me. That experience became the beginning of Nayiri Jewelry.”
Clara
Founder, Nayiri Jewelry
What we stand for
Made with care, priced with honesty
I
Armenian heritage
We preserve Armenian heritage through timeless jewelry — local craftsmanship, made for a global audience.
II
Transparent pricing
We work directly with our jewelers, with no middlemen and none of the traditional industry markups.
III
Made to order
We keep stock small to avoid overproduction, make pieces to order, and offer lab-grown diamonds.
