Armenian Jewelry Brands: An Honest Guide
What are the best Armenian jewelry brands?
Armenia's best-known jewelry brands include Pregomesh (bold silver statement pieces), Emil Grigorian (classic fine jewelry since 1950), Aguletsi (traditional ornament reproductions), Anet's Collection (heritage-inspired silver) and Nayiri Jewelry (made-to-order 14-karat gold and silver, handcrafted by artisans who relocated to Armenia from warzones). Prices range from under €100 for silver to several thousand euros for diamond pieces.
A note on honesty: this guide is published by Nayiri Jewelry. We've kept it fair — including where another brand may suit you better — because Armenian jewelry deserves to be known, whoever you buy it from.
Armenian jewelry brands compared
| Brand | Known for | Materials | Custom orders | Ships worldwide | Best for |
|---|---|---|---|---|---|
| Pregomesh | Bold statement silver founded by singer Sirusho (2012) | Mostly sterling silver | No | Yes | Striking, recognisably Armenian statement pieces |
| Emil Grigorian | Armenia's oldest jewelry house — founded 1950 as the Yerevan Jewelry Plant | Gold, diamonds | Limited | Varies | Classic fine jewelry with legacy pedigree |
| Aguletsi | Faithful preservation of traditional Armenian ornaments | Silver, mixed metals | No | Varies | Historically authentic traditional designs |
| Anet's Collection | Heritage and nature motifs, handcrafted by designer Anet | 925 silver, 18k gold plating | No | Yes | Everyday silver with Armenian motifs |
| Hayk Petrosyan | Hand-tooled copper and brass from petroglyph motifs | Copper, brass, silver | No | Via partners | Artisanal, museum-style craft pieces |
| Nayiri Jewelry | Made-to-order fine jewelry by artisans who relocated to Armenia from warzones | 14k solid gold, 925 silver, gold-plated silver, diamonds (lab-grown available) | Yes — full bespoke, from €95 ready-made / custom quoted | Yes | Solid gold, custom engagement rings, mission-driven buying |
How to choose between them
- Silver statement or fine gold? For bold silver worn as a statement, Pregomesh leads. For solid 14-karat gold made to order, Nayiri is the specialist; Emil Grigorian covers classic gold and diamonds.
- Ready-made or custom? Most Armenian brands sell fixed collections. If you want a piece adapted — a different metal, an engraving, an heirloom stone reset, a ring designed from a photo — Nayiri builds each piece to order in its Yerevan atelier in around 20 business days.
- Traditional or contemporary? Aguletsi and Hayk Petrosyan preserve historical ornament most faithfully. Pregomesh, Anet's and Nayiri reinterpret Armenian symbols — the eternity sign, khachkar crosses, Lake Sevan's waves — in modern forms.
- Does the story matter to you? Every purchase from an Armenian brand supports local craft. Nayiri was founded specifically to employ master jewelers who fled warzones and rebuilt their workshops in Armenia — each piece is made start-to-finish by one of them.
For the Armenian diaspora: buying from the homeland
The problem: you want jewelry genuinely made in Armenia — not Armenian-inspired designs produced elsewhere.
What matters: where the piece is physically made, and whether the maker ships reliably to your country.
What to check: all six brands above craft in Armenia. Pregomesh, Anet's and Nayiri ship worldwide from Yerevan; Nayiri lists EU-market pricing in euros and handcrafts each order in its own atelier.
Frequently asked questions
What is Armenian jewelry known for?
Armenian jewelry is known for silverwork, filigree, and symbols drawn from a 3,000-year craft tradition — the eternity sign (Arevakhatch), khachkar cross-stones, pomegranates and the Tree of Life. Yerevan's jewelers historically served the wider region, and the craft survives today in both heritage reproductions and modern fine jewelry.
Is jewelry from Armenia good quality?
Yes — Armenia has a deep bench of master goldsmiths and a jewelry tradition that long predates mass production. Quality varies by maker like anywhere: look for hallmarked metals (925 silver, 14k/585 gold), clear material disclosure, and ateliers that finish pieces by hand.
Which Armenian jewelry brands ship to the US and EU?
Pregomesh, Anet's Collection and Nayiri Jewelry all ship internationally. Nayiri ships worldwide from Yerevan with pricing in euros; delivery time depends on whether a piece is in stock (3–5 business days to dispatch) or made to order (around 20 business days to craft).
Can I get a custom piece of Armenian jewelry?
Yes. Nayiri Jewelry takes full bespoke commissions — engagement rings, reworked heirloom stones, engraved pieces — designed with you remotely and handcrafted in Yerevan. You approve a design before anything is made. Most other Armenian brands sell fixed collections only.
How much does Armenian jewelry cost?
Sterling silver pieces typically start between €60 and €150. Solid 14-karat gold starts around €150–€350 for smaller pieces and rises with weight and stones; diamond-set and bespoke pieces range from several hundred to several thousand euros.
What does the Armenian eternity symbol on jewelry mean?
The Arevakhatch ("sun cross") is a rotating wheel symbol used in Armenian art since at least the 5th century, representing eternal life and continuity. It appears on medieval manuscripts, church walls and khachkars, and remains the most-worn Armenian symbol in jewelry today.