Jewelry with an impact
Our mission is to preserve Armenian heritage through timeless jewelry that transcends time and place. Our pieces are a tribute to the artistry, culture and lasting elegance of local Armenian craftsmanship, resonating with global sophistication and evolving traditions.
We work with talented jewelers displaced from war-affected regions by showcasing their work to a global audience.
Our jewelers bring over 30 years of expertise to their craft, with some hailing from the most prestigious jewelry houses in the Middle East.
Through Nayiri Jewelry, we give them the opportunity to re-establish their business in Armenia and provide for their families. Nairi Jewelry is therefore jewelry with an impact.
The face behind Nayiri Jewelry
I’m Clara, the founder of Nayiri Jewelry. For a long time, I was searching for the “perfect” piece of jewelry – something timeless, personal, and meaningful – but I couldn’t find it anywhere.
On a trip to Armenia, I decided to have a piece custom made. Working directly with local artisans, seeing each detail shaped by hand, and feeling the quality of the finished piece genuinely astonished me. That experience became the beginning of Nayiri Jewelry: a way to share this level of craftsmanship and storytelling with others, while supporting the artisans and heritage that inspired it.
Transparent pricing
We believe that everyday luxury should be affordable for everyone. This is why we are committed to fair and transparent pricing without the traditional industry markups.
By bypassing the industry middlemen and working directly with the local Armenian jewelers, we can ensure exceptional quality at more competitive prices.
With Nairi Jewelry, quality and value come together.
Our sustainability pledge
At Nayiri Jewelry, we are committed to sustainability and responsible sourcing. Our materials are carefully chosen to minimize environmental impact and support ethical practices. In our dedication to a greener future, we also incorporate lab-grown diamonds, providing the same brilliance and quality as mined diamonds while reducing ecological footprints.
To avoid overproduction, we maintain limited stock, but a made-to-order option is always available when the product is not in stock. We pledge to continually refine our practices, prioritizing the well-being of our planet and the communities we serve.